IHADA Medicated Moist Milk Cleanser is a Japanese non-foaming facial cleanser created for sensitive, dry, and easily irritated skin. This rich milk-type formula spreads gently over the skin without the need for foaming, helping lift away dirt, excess sebum, and pore impurities while keeping the skin’s moisture barrier feeling comfortable and protected. The official product description emphasizes that it cleanses without rubbing harshly and helps maintain moisture during washing.

The formula contains Dipotassium Glycyrrhizate as the medicated anti-irritation active ingredient and highly purified petrolatum as a barrier-supporting moisturizing component. It is also suitable for removing light makeup, making it a practical daily cleanser for people who want a gentle face wash that does not leave the skin feeling stripped or tight.

Designed specifically for sensitive skin, this cleanser is weakly acidic, fragrance-free, colorant-free, alcohol-free, and paraben-free. The brand also notes that it is allergy tested and formulated to be non-comedogenic, although this does not guarantee that all users will avoid irritation or breakouts.

Key Features

• Non-foaming milk cleanser for daily face washing
• Helps remove dirt, sebum, and pore blackheads without harsh rubbing
• Helps maintain skin moisture while cleansing
• Can also remove makeup
• Contains Dipotassium Glycyrrhizate to help prevent skin irritation
• Contains highly purified petrolatum to help protect the skin’s moisture barrier
• Weakly acidic, fragrance-free, colorant-free, alcohol-free, and paraben-free
• Suitable for sensitive skin and daily use

How to Use
Take an appropriate amount and gently spread it over the face without lathering. Massage lightly to loosen dirt, sebum, and impurities, then rinse thoroughly with water or lukewarm water. Because it is a non-foaming milk cleanser, it is intended to be applied directly to the skin.

Key Ingredients
Dipotassium Glycyrrhizate, Highly Purified Petrolatum, Glycerin, BG, Sodium PCA, Sodium L-Glutamate, Calcium Chloride, Magnesium Chloride. The first two are the most important actives for the title and product positioning, based on the official claims.

Full Ingredients
Active ingredient: Dipotassium Glycyrrhizate.
Other ingredients: Purified Water, Decamethyltetrasiloxane, 1,3-Butylene Glycol, Cetyl Ethylhexanoate, Dipropylene Glycol, 1,3-Propanediol, Polyoxyethylene Glyceryl Isostearate, Concentrated Glycerin, Polyoxyethylene (14) Polyoxypropylene (7) Dimethyl Ether, Polyoxyethylene Glyceryl Triisostearate, Petrolatum, Carbomer, Xanthan Gum, Alkyl Acrylate/Methacrylate Copolymer, Potassium Hydroxide, Sodium Metaphosphate, Water, Calcium Chloride, Magnesium Chloride, Sodium L-Glutamate, Sodium PCA, Phenoxyethanol.

Product Details
Weight: 140 ml
Product type: Medicated Milk Cleanser / Non-Foaming Facial Cleanser
Skin type: Sensitive skin, Dry skin, irritation-prone skin
Consistency: Dense milk / milk-lotion type
Fragrance: Fragrance-Free
Artificial colors: No, Colorant-Free
Alcohol (ethanol): No, No Alcohol
Formula features: Weakly acidic, paraben-free, allergy tested, non-comedogenic
Use area: Entire face
Makeup removal: Yes, can remove makeup at the same time
Finish: Cleansed skin with moisture left behind, without a stripped feeling
Brand: IHADA
Manufacturer: Shiseido
Country of origin: Japan
Medical classification: Quasi-drug / Medicated product

Important Notice
This cleanser is designed as a non-foaming formula, so it should be spread directly onto the skin rather than lathered. As with all skincare products, ingredient lists may be updated by the manufacturer, so always check the packaging before use. The testing claims listed by the brand do not guarantee that all users will avoid irritation or breakouts.